Case Study: Lake Brockman Tourist Park
Location: Cookernup
The Bennett family purchased Lake Brockman Tourist Park more than 10 years ago with a clear vision — to transform the small caravan park into a leading tourism destination for the Harvey Region.
Alongside operating Lake Brockman Tourist Park, the family continues to run successful businesses throughout the Harvey Region and Western Australia across both the automotive and agricultural industries, including Magic Valley Beef in Hoffman.
With a strong background in media and marketing, Sonia Bennett has played a key role in driving the park’s branding, tourism promotion, and community engagement initiatives.
Over the past decade, the business has grown from a modest campground with only a small number of campsites and cabins into a thriving tourism operation attracting thousands of visitors annually — representing growth of more than 70% over the past 10 years.
Today, the park features nearly 200 campsites catering to all styles of camping, from caravans to swags, along with eight cabins and 11 glamping tents designed to suit a wide range of budgets and visitor experiences.
The park operates under a lease agreement with the Department of Biodiversity, Conservation and Attractions (DBCA) and enjoys a unique location alongside Logue Brook Dam, approximately 1 hour and 45 minutes from Perth. This accessibility has helped establish the destination as a popular getaway for visitors seeking an outdoor escape close to both Perth and the South-West.
Logue Brook Dam is particularly significant as one of only seven freshwater ski dams in Western Australia, offering a rare combination of water-based recreation, forest surroundings, and nature-based tourism opportunities.
The area continues to grow in popularity for kayaking, fishing, swimming, bushwalking, mountain biking, and water sports, helping position Lake Brockman Tourist Park as one of the Harvey Region’s standout outdoor tourism destinations and contributing to Harvey being named a finalist in the 2026 7NEWS Top Tourism Town Awards.
Adapting to Visitor Demand
One of the key strengths of Lake Brockman Tourist Park is its ability to evolve with changing travel trends while maintaining the relaxed, nature-based experience visitors value.
The Tourist Park has just implemented AI software to assist with customer service. Logi as “she” is know, is able to answer up to 30,000 calls per minute!
Recognising increasing demand for premium and experience-driven accommodation, the business introduced glamping tents to attract new visitor markets seeking comfort alongside outdoor adventure.
The success of the park’s glamping offering was recognised through a 2026 Traveller Review Award, reflecting the growing popularity of experience-based accommodation within the region.
Over time, the park has also modernised its systems and facilities, transitioning from a manually managed caravan park into a professionally operated tourism business capable of accommodating significant visitor growth.
Sustainability in Practice
Protecting the natural environment surrounding Logue Brook Dam remains a key priority for the business.
The park actively supports recycling initiatives through guest recycling programs and continues implementing water-saving measures across the site to help minimise environmental impact while preserving the natural surroundings that make the area so appealing to visitors.
The business also supports local industry wherever possible, with one example being the use of custom-built picnic tables made by a local carpenter.
“We’ve transformed a small caravan park into a thriving tourism destination, and we’re incredibly proud to play a role in showcasing everything the Harvey Region has to offer. The region has enormous potential, and we’re excited to continue growing alongside it while creating memorable experiences for visitors for many years to come.” – Sonia Bennett, Park Owner
Looking Ahead
Lake Brockman Tourist Park has worked closely with the Shire of Harvey to advocate for improved infrastructure at Logue Brook Dam, including enhanced mobile connectivity for visitors and emergency services. This advocacy contributed to the Logue Brook Dam mobile tower project receiving funding through Round 3 of the Regional Connectivity Program, including a $368,140 Commonwealth Government contribution.
Looking to the future, the business remains focused on responding to evolving tourism trends, investing in upgraded facilities, and continuing to enhance the visitor experience.
As tourism within the Harvey Region continues to grow, Lake Brockman Tourist Park is strongly positioned to continue evolving alongside it while contributing to the region’s reputation as a premier outdoor tourism destination.
