Free Lunch N Learn: Using AI to Develop a Marketing Plan

September 1 @ 12:00 PM - 1:00 PM
Free
Free Business Advisory & AI Workshop – Monday 1 September 2025
Business owners in the Harvey region are invited to join Craig Holland from IPS Consultants for a day of practical business support, funded by the Small Business Development Corporation.
One-to-one advisory sessions
Craig will be available for free personalised advisory sessions covering pricing and profitability, cash flow, marketing, tenders, systems and processes, or practical ways to integrate AI into your business.
AI in Business Workshop
Across a focused 60 minutes, Craig will explore the latest AI tools—ChatGPT, image generators and analytics assistants—to help streamline research, sharpen targeting and craft compelling content. The session will also address ethics, privacy and brand fit, giving you the confidence to use AI effectively.
Key takeaways include:
Rapid audience and competitor insights with AI
Prompt engineering for tailored messaging
Generating headlines, visuals and content calendars in minutes
Evaluating AI output for brand fit
Understanding ethical considerations, data privacy and bias
An informal Q&A will follow until 1:30pm for those who’d like to stay and continue the discussion.