Beef, Lamb & Veal

A Cut Above.

We’re proud to say that Western Australia’s best cuts of meat can be found right here in Harvey and Brunswick.

The Harvey Region boasts a strong reputation for producing high-quality beef, lamb, and veal, thanks to its fertile land and sustainable farming practices.

The meat industry is a vital part of the economy, and our community of both large and small-scale producers are committed to bringing the best of the Harvey Region’s meat to local and international markets. With a focus on sustainability and ethical farming practices, this sector is poised for continued growth and success in the years to come.

Meat the Makers

The meat industry is a vital part of the Harvey Region’s economy and has seen impressive growth in recent years because of the area’s fertile land, favourable climate, and agricultural expertise.
Located in the heart of Western Australia’s intensive cattle country, known for producing high-quality beef, lamb, and veal for local and international markets.
Local farmers are renowned for producing some of the finest beef and lamb in the world, with a reputation for excellent flavour and tenderness.
It’s a vibrant community of large and small-scale meat producers dedicated to continuous improvement.

The Bottom Line

In 2021, the Western Australia livestock sector had a gross value of production of over $3 billion, of which about 60% was exported (cattle represented 28% of this value).
In 2023–24, beef production is forecast to increase again by 14% to 2,293 kilotons.
Harvey Beef is Western Australia’s largest beef processor.
Beef and veal is Australia’s largest global agricultural goods export, forecasted to be worth $12.1 billion in 2023-2024.

Opportunities on Offer

There are strong export opportunities due to growing demand for high-quality meat products, particularly from international markets.
Infrastructure is in place for processing, storage, and distribution of meat products, including abattoirs and cold storage facilities.
There is an increasing focus on sustainable and ethical practices, such as regenerative agriculture, animal welfare standards, and carbon-neutral production.
There are opportunities for collaboration and innovation, such as research and development partnerships, technology adoption, and supply chain optimisation.
There is the potential for value-added products and niche markets, such as organic, grass-fed, or halal meat.
Under current trade arrangements with the UK, Australian beef exports to the UK face duties as high as 12% + £254/100 kilograms. When the new Australia-United Free Trade Agreement is passed, we will see immediate access to a duty-free quota of 35,000 tonnes, rising to 110,000 tonnes by year 10.
Demand from Australia’s major export destinations such as Japan, China, South Korea and the US is forecasted to increase in 2023–24 and continue through to 2027–28.