Tourism WA has released its latest instalment of their highly successful The Dream Collective Western Australia campaign and program with FI superstar Daniel Ricciardo, including Harvey for the first time.
Delivered in partnership with Tourism Council WA, The Dream Collective showcases WA’s best tourism operators and experiences through enhanced brand exposure, digital marketing, public relations support, and industry development initiatives to help drive business excellence among the state’s tourism industry.
Last year’s inaugural program delivered significant benefits for participating businesses that received extra promotion through Tourism WA’s activities, including unique public relations opportunities and direct connections with high-value travellers through multiple campaigns.
Destinations and businesses in The Dream Collective WA 2024 reached more than 2.3 million domestic high-yield travellers through Tourism WA’s digital and social media campaigns, which also drove 42,000 visits to westernaustralia.com, where operators were further showcased.
Destination Harvey Region has been working hard to update our WesternAustralia.com/Australian Tourism Database Warehouse assets and is encouraging Harvey Region businesses to sign-up too.
OLD WESTERNAUSTRALIA.COM PAGE EXAMPLES
NEW WESTERNAUSTRALIA.COM PAGE EXAMPLES
