What We Do
The Shire’s Destination Harvey Region Business Unit works with industry, stakeholders, investors, businesses, and the Tourism Advisory Working Group to deliver six (6) key pillars.
1. Destination Governance
Goal
To establish tourism and on-brand industries as front-of-mind within the Shire of Harvey and the Harvey Region.
Objective
Integrated strategic planning, sound governance, collaboration and reporting to drive continuous improvement.
2. Destination Development
Goal
To foster investment to improve the Harvey Region’s product offering and visitor appeal.
Objective
Attract and develop appropriate, sustainable and appealing visitor infrastructure and services, and create authentic hero (flagship and iconic) experiences.
3. Industry Support
Goal
To lead, support and maximise the capacity for sustainable growth.
Objective
Remove barriers to industry development, build local capacity, create strategic partnerships and support business growth.
4. Visitor Servicing
Goal
To provide an exceptional, effective and accessible visitor servicing experience.
Objective
Understand the visitor journey and engage visitors at the right time, in the right place, and with the right method.
5. Destination Marketing
Goal
To position the Harvey Region as a visit, live and invest destination of choice.
Objective
Re-energise the brand with a focus on agri-tourism, F+B, eco, nature and adventure tourism, heritage, arts and culture, and events, while building recognition through the promotion of tourism and industry magnets and chatter-worthy activities.
6. Destination Events
Goal
To create destination events focused on our brand values and core experiences to deliver economic benefit and add vibrancy to our communities.
Objective
Attract, support and develop leading agri-tourism, F+B, eco-tourism, sports tourism, arts and culture, and heritage events